Are you a founder or product team lead trying to scale without burning out your vision, or your team?
Do you want to grow your brand but aren’t sure where to start?
Or are you entering the EU market and unclear on what regulations apply to fashion brands?

I help lifestyle and performance apparel brands create cohesive product ranges that sell.

Together, we simplify the complex, turning scattered ideas and overloaded calendars into clear, aligned product strategies. From big-picture vision to production-ready detail, I support founders and stretched teams with strategic guidance across design, development, and business growth.

With 20+ years of experience in global markets within performance and lifestyle apparel, I specialize in aligning vision and execution, backed by sourcing and development support across European and Asian markets.

Whether you're building your first line or managing complex seasonal launches, I help you streamline your roadmap, strengthen your product offer, and launch with confidence.

Support includes:
• Strategic product and business development roadmaps
• Market positioning and consumer research
• Range planning, seasonal frameworks, and design direction
• Sourcing and development support (EU + Asia)
• Communication structures that align teams and suppliers
• Sustainability insights and process improvements
• Founder coaching and decision-making clarity
• Practical tools your team can actually use

Let’s build products, and a business, that actually work.